This **Reindeer Chow** recipe offers a delightful and effortless way to embrace the festive spirit. Crafted with just a few simple ingredients—Chex cereal, crunchy pretzels, and colorful M&M’s candy—it transforms into the ultimate holiday snack mix. Whether you’re looking for the perfect treat for heartfelt gift-giving or a delicious companion for your cozy Christmas movie nights, this no-bake wonder is guaranteed to spread cheer. Its vibrant appearance and irresistible sweet and salty crunch make it a beloved classic that captures the magic of the season in every bite.
Quick and easy treats like this festive Reindeer Chow are incredibly fun to prepare and even more enjoyable to share! If you love simple holiday sweets, be sure to explore other favorites like my Rolo Pretzel Bites and rich Oreo Fudge for more holiday inspiration.

Why You’ll Love This Irresistible Reindeer Chow Recipe
Reindeer Chow, often affectionately known as “Santa’s Reindeer Chow,” is a universally adored treat that brings smiles to faces of all ages. From eager children to seasoned adults, everyone finds joy in this crunchy, sweet, and salty snack mix, especially during the festive holiday season. This recipe isn’t just about making a snack; it’s about creating cherished memories and spreading joy, all while being incredibly simple to prepare.
Here are just a few reasons why this Reindeer Chow will become your new holiday favorite:
- Effortless Preparation: Forget complicated baking schedules or long ingredient lists. This recipe is a true no-bake marvel, requiring minimal prep time and only a handful of readily available ingredients. It’s perfect for those busy holiday moments when you want a homemade touch without the fuss.
- Festive & Fun: The combination of vibrant red and green M&M’s with the snowy white powdered sugar coating instantly evokes the spirit of Christmas. It’s a treat that looks as good as it tastes, adding a splash of color to any holiday spread.
- Kid-Friendly Activity: This recipe is fantastic for involving little helpers in the kitchen. Measuring, melting (with adult supervision), and shaking the cereal in a bag are simple tasks that kids love, turning snack preparation into a fun family activity. We often make a big batch together, putting on our favorite Christmas tunes and decorating the house.
- Perfect for Gifting: Homemade gifts carry a special charm, and Reindeer Chow is an ideal candidate. Package it in pretty cellophane bags tied with festive ribbons, and you have a thoughtful, delicious present for friends, neighbors, teachers, or colleagues. It’s a colorful, delightful surprise that’s always appreciated.
- Versatile & Customizable: While the basic recipe is phenomenal, it’s also a blank canvas for customization. You can easily adapt it with different candies, nuts, or flavorings to suit any preference or occasion.
- Ideal for Holiday Gatherings: Whether you’re hosting a large Christmas party, a casual family get-together, or simply enjoying a quiet night in with holiday movies, this snack mix is the perfect accompaniment. It’s easy to serve and always a crowd-pleaser.
Its vibrant colors, delightful textures, and unbeatable flavor make Reindeer Chow a holiday tradition you’ll look forward to making year after year.
The Magic Behind Reindeer Chow: A Beloved Holiday Tradition
Reindeer Chow is a festive adaptation of a classic American snack mix, widely known as “Puppy Chow” or “Muddy Buddies.” While the original concept involves coating Chex cereal in a mixture of melted chocolate and peanut butter, and then tossing it with powdered sugar, Reindeer Chow takes this beloved formula and infuses it with undeniable holiday cheer. By substituting peanut butter for a simple vegetable oil (or by simply adding festive candy to the classic chocolate-peanut butter version), and incorporating red and green M&M’s, it transforms into a vibrant, seasonal delight that evokes images of Santa’s sleigh and twinkling Christmas lights.
The beauty of this snack lies in its ingenious combination of textures and flavors. The crispy Chex cereal provides the perfect base, offering a light, airy crunch that readily absorbs the chocolate coating. The powdered sugar creates a delightful “snowy” effect, giving the snack its signature appearance and a melt-in-your-mouth sweetness. Adding pretzels introduces a crucial salty counterpoint and an extra layer of crunch, balancing the sweetness and making the mix utterly addictive. Finally, the M&M’s not only bring a burst of festive color but also add their own distinct chocolatey crunch and candy-coated sweetness.
This simple yet brilliant combination ensures that every handful is a joyful experience. It’s the kind of snack that disappears quickly at parties, becomes a staple during holiday movie marathons, and brings a comforting sense of nostalgia. It’s a testament to how easily a few everyday ingredients can come together to create something truly special and memorable, embodying the warmth and generosity of the holiday season.
Essential Ingredients for Your Reindeer Chow

One of the most appealing aspects of Reindeer Chow is its simplicity, calling for just a few basic ingredients that come together to create a magical holiday treat. Here’s a closer look at what you’ll need and why each component is essential:
- Chex Cereal: This forms the delightful crispy base of your Reindeer Chow. The square-shaped cereal is perfect for coating, as its ridges and crevices hold onto the chocolate and powdered sugar beautifully. You can use any variety of Chex, such as Corn Chex, Rice Chex, or Wheat Chex, or even a combination for a varied texture.
- Semi-Sweet Chocolate Chips: The star of the coating! Semi-sweet chocolate chips provide a rich, classic chocolate flavor that pairs wonderfully with the other ingredients. You can also experiment with milk chocolate chips for a sweeter profile or dark chocolate chips for a more intense cocoa taste.
- Vegetable Oil: A small amount of vegetable oil is added to the chocolate when melting. Its primary purpose is to thin out the melted chocolate slightly, making it smoother and easier to coat the cereal evenly without becoming too thick or clumpy. Coconut oil is an excellent alternative that can also add a subtle, pleasant flavor.
- Powdered Sugar: This is what gives Reindeer Chow its iconic “snowy” appearance and sweet finish. Tossing the chocolate-coated cereal in powdered sugar creates a delightful, soft outer layer that makes the snack mix utterly irresistible.
- Pretzels: Whether you choose mini pretzel twists or pretzel sticks, pretzels are crucial for adding a wonderful salty crunch to the mix. This saltiness perfectly balances the sweetness of the chocolate and M&M’s, creating that addictive sweet and salty flavor profile. Ensure they are plain, salted pretzels for the best effect.
- M&M’s Candy: The festive touch! Red and green M&M’s are traditional for Reindeer Chow, instantly signaling holiday cheer. They add extra chocolatey goodness, a pop of color, and a satisfying candy crunch. Feel free to use plain M&M’s or explore variations like peanut M&M’s or even mint M&M’s for a different flavor twist.
With these simple components, you’re just minutes away from creating a batch of delicious Reindeer Chow that will be the highlight of your holiday celebrations.
Step-by-Step Guide: Crafting Your Own Reindeer Chow
Making Reindeer Chow is a wonderfully straightforward process, perfect for cooks of all skill levels. Follow these simple steps to create a batch of this festive holiday snack mix:
- Prepare the Cereal: Begin by pouring the Chex cereal into a very large mixing bowl. You want a bowl large enough to comfortably toss the cereal without it spilling over, as this ensures even coating.
- Melt the Chocolate: In a microwave-safe bowl, combine the semi-sweet chocolate chips and vegetable oil. Heat in the microwave in 30-second intervals, stirring thoroughly after each interval, until the chocolate is completely melted and smooth. Be careful not to overheat the chocolate, as it can seize. A smooth consistency is key for easy coating.
- Coat the Cereal: Pour the melted chocolate mixture over the Chex cereal in the large mixing bowl. Using a spatula or a large spoon, gently toss the cereal until every piece is evenly coated with chocolate. Work quickly but carefully to avoid crushing the cereal.
- Add the Powdered Sugar: Once the cereal is coated, transfer it into a large, sturdy Ziploc bag. Add the powdered sugar to the bag. Seal the bag tightly, ensuring there’s plenty of air inside to allow for shaking. Gently shake the bag for several minutes, tumbling the cereal until each chocolate-covered piece is thoroughly coated in powdered sugar, creating that beautiful “snowy” effect.
- Combine the Mix-ins: Carefully pour the powdered-sugar-coated cereal back into the large serving bowl. Add the pretzels and red and green M&M’s candy. Gently toss all the ingredients together to combine them without crushing the coated cereal.
- Serve and Enjoy: Your Reindeer Chow is now ready to be enjoyed! Serve it immediately in a festive bowl for snacking, or divide it into gift bags for a thoughtful homemade present.
This simple process yields a delicious, visually appealing snack that embodies the joy and warmth of the holiday season.
Creative Variations & Customizations for Your Holiday Mix
While the classic Reindeer Chow recipe is a winner on its own, its simplicity makes it an excellent canvas for creative variations and personal touches. Don’t hesitate to experiment and make this holiday treat uniquely yours! Here are some ideas to inspire your culinary creativity:
Chocolate & Coating Variations:
- White Chocolate Dream: For a lighter, sweeter alternative, use white chocolate chips instead of semi-sweet. You can even drizzle both white and dark chocolate over the cereal for a marbled effect.
- Peanut Butter Perfection: Transform it into classic “Muddy Buddies” by adding ½ cup of creamy peanut butter along with the chocolate chips before melting. This creates a richer, nutty flavor.
- Nutella Indulgence: For a hazelnut chocolate twist, substitute the semi-sweet chocolate chips with ½ cup of Nutella (or any hazelnut spread). Simply warm it slightly to make it more pourable before coating the cereal.
- Extra Chocolatey: Add 2 tablespoons of unsweetened cocoa powder to the powdered sugar before shaking for a deeper chocolate flavor in the coating.
Festive Mix-ins & Flavor Boosts:
- Nutty Additions: Enhance the crunch and flavor with various nuts. Mini roasted peanuts, pecans, walnuts, or almonds (sliced or chopped) are excellent choices. Add them along with the pretzels.
- Dried Fruit Delights: Incorporate some chewiness and natural sweetness with dried fruits. Dried cranberries, cherries, raisins, or chopped apricots work beautifully and add extra color.
- Sweet Treats Galore:
- Mini Peanut Butter Cups: Chopped mini Reese’s Peanut Butter Cups add an extra layer of decadence.
- Chocolate Kisses: Unwrap and add Hershey’s Kisses for melty chocolate surprises, or mini chocolate bars, chopped.
- Peppermint Power: Crush candy canes or use peppermint baking chips for a refreshing minty twist, especially good with white chocolate.
- Holiday Sprinkles: Add a generous amount of festive red, green, and white sprinkles along with the M&M’s for extra visual appeal.
- Mini Marshmallows: Small marshmallows add a soft, chewy texture.
- Cookie Crumbs: Crushed holiday cookies like gingerbread snaps or even classic Oreos (without the cream for best results) can be added for another layer of flavor and texture.
- Extracts: A few drops of vanilla extract, almond extract, or even peppermint extract (if using a mint theme) can be added to the melted chocolate mixture for an aromatic boost.
- A Pinch of Salt: If you’re using plain pretzels and want an even more pronounced sweet and salty contrast, a tiny pinch of sea salt sprinkled over the melted chocolate can make a big difference.
When adding extra mix-ins, ensure they are added after the powdered sugar coating, so they retain their original texture and appearance, and don’t get covered in sugar. Feel free to mix and match these ideas to create your signature Reindeer Chow batch!
Storing Your Reindeer Chow for Lasting Freshness
Proper storage is key to keeping your Reindeer Chow deliciously fresh and crunchy for as long as possible. The primary goal is to protect it from air and moisture, which can quickly turn the cereal stale and the pretzels soft.
- Airtight Container is Essential: The best way to store Reindeer Chow is in an airtight container. This could be a plastic food storage container with a tight-fitting lid, a sturdy metal cookie tin with a good seal, or even a large glass jar with a rubber-sealed lid. These options prevent air from reaching the snack mix, thereby preserving its crispness.
- Room Temperature is Best: Reindeer Chow should be stored at room temperature, in a cool, dry place like your pantry or a cupboard. There’s no need to refrigerate it. In fact, placing it in the refrigerator can introduce moisture, which can make the cereal and pretzels become damp and soft more quickly. It can also cause the chocolate to bloom, leading to a dull appearance, though it will still be safe to eat.
- Avoid Direct Sunlight or Heat: Keep the container away from direct sunlight, heat sources (like ovens or stovetops), or humid environments. Heat can melt the chocolate and M&M’s, causing them to stick together, while humidity can lead to staleness.
- Shelf Life: When stored correctly in an airtight container at room temperature, Reindeer Chow can remain fresh and enjoyable for up to one week. After a week, the cereal and pretzels might start to lose some of their crunch, but it will still be safe to eat for a few more days. For optimal taste and texture, it’s best consumed within the first 3-5 days.
By following these simple storage tips, you can ensure that every handful of your Reindeer Chow is as delightful as the first.

Tips for Achieving the Perfect Reindeer Chow Every Time
While Reindeer Chow is incredibly easy to make, a few simple tips can elevate your batch from good to absolutely perfect:
- Use a Very Large Bowl: When coating the cereal with chocolate and later combining all the ingredients, opt for the largest mixing bowl you have. This provides ample space for gentle tossing, ensuring that everything gets evenly coated without crushing the delicate cereal pieces.
- Melt Chocolate Carefully: When melting the chocolate and oil, use short bursts in the microwave (30 seconds at a time) and stir well after each. Chocolate can burn or seize if overheated, becoming grainy and unusable. Stirring frequently helps distribute the heat evenly and ensures a smooth, pourable consistency.
- Gentle Coating is Key: After pouring the melted chocolate over the cereal, use a spatula or large spoon to gently fold and toss the mixture. Avoid aggressive stirring, which can break the cereal. The goal is to coat each piece without turning it into crumbs.
- Don’t Skimp on the Powdered Sugar: Ensure you use the full amount of powdered sugar specified. This not only creates the iconic “snowy” coating but also helps to prevent the chocolate-coated cereal from sticking together.
- Shake Vigorously in a Large Bag: A large, sturdy Ziploc bag is your best friend for coating the cereal with powdered sugar. Make sure there’s plenty of air in the bag when you seal it, as this allows the cereal to tumble freely and get a complete, even coating. Shake vigorously but carefully to avoid tears.
- Add Mix-ins Last: Introduce the pretzels and M&M’s (and any other desired mix-ins) *after* the cereal has been coated in powdered sugar. If you add them too early, they’ll also get covered in powdered sugar, dulling their vibrant colors and potentially making them less appealing. Adding them at the end ensures they stand out with their original texture and appearance.
- Allow to Set (Optional but Recommended): For the cleanest handling and best texture, you can spread the finished Reindeer Chow onto a baking sheet lined with parchment paper and let it sit for about 10-15 minutes at room temperature. This allows the chocolate to firm up slightly, preventing stickiness.
- Taste and Adjust: Before serving, always do a quick taste test. If you feel it needs a little more salt, you can lightly sprinkle some flaky sea salt over the finished mix.
By keeping these tips in mind, you’ll consistently create a batch of Reindeer Chow that’s not only delicious but also visually appealing and perfectly textured for all your holiday snacking and gifting needs.
Frequently Asked Questions (FAQ) About Reindeer Chow
1. Can I make Reindeer Chow ahead of time?
Absolutely! Reindeer Chow is an excellent make-ahead treat, perfect for busy holiday preparations. You can prepare it up to a week in advance. Just be sure to store it properly in an airtight container at room temperature to maintain its freshness and crunch.
2. What kind of Chex cereal works best?
Any variety of Chex cereal will work well, including Corn Chex, Rice Chex, or Wheat Chex. Many people enjoy using a mix of these for a varied texture. The square shape and light crispness of Chex cereal are ideal for holding the chocolate and powdered sugar coating without becoming soggy.
3. Is Reindeer Chow gluten-free?
The gluten-free status of Reindeer Chow depends on the specific brands of ingredients you use. Corn Chex and Rice Chex cereals are typically gluten-free, but always check the packaging to confirm. Many pretzel brands also offer gluten-free options. Ensure your chocolate chips and M&M’s are also certified gluten-free if you need the recipe to be entirely GF.
4. How long does Reindeer Chow last?
When stored in an airtight container at room temperature, Reindeer Chow will stay fresh and crunchy for about 5-7 days. While it might still be edible beyond that, the cereal and pretzels may start to lose their crispness. For the best quality, enjoy it within the first few days of making it.
5. Can I use other types of chocolate?
Yes! While semi-sweet chocolate chips are traditional, you can certainly experiment with other types. Milk chocolate chips will make the mix sweeter, while dark chocolate chips will provide a richer, more intense chocolate flavor. White chocolate chips are also a popular option, offering a creamy, sweet coating that looks beautifully festive.
6. Do I have to use vegetable oil?
Vegetable oil helps to thin the chocolate, making it smoother and easier to coat the cereal. You can substitute it with other neutral oils like canola oil, or even coconut oil, which can add a subtle, pleasant flavor. If you’re using peanut butter, you might not need the additional oil as the peanut butter helps achieve a smooth consistency.
More Delicious Holiday Candy Treats
If you loved making this easy Reindeer Chow, you’re in for a treat with these other simple and festive holiday candy recipes. They’re perfect for adding to your holiday dessert platters, gifting, or just enjoying with family.
- Rolo Pretzel Bites
- Peppermint Pretzel Candy Recipe
- Easy Chocolate Caramel Pretzel Bites Recipe
- Easy Microwave Caramels

Embrace the Holiday Spirit with Homemade Reindeer Chow
As the holiday season draws near, there’s no better way to infuse your home with warmth and festivity than by creating delightful homemade treats. This Reindeer Chow recipe stands out as a true gem, offering a perfect blend of simplicity, vibrant appeal, and irresistible flavor. It’s more than just a snack; it’s an opportunity to gather with loved ones, create lasting memories, and share the joy of the season through a thoughtful, edible gift.
From its speedy preparation to its customizable nature, Reindeer Chow truly embodies the spirit of easy, joyful holiday entertaining. Whether you’re whipping up a batch for a cozy movie night, preparing charming gift bags for neighbors, or adding a colorful touch to your holiday party spread, this crunchy, sweet-and-salty mix is guaranteed to be a hit. Its effortless charm and delicious taste make it a staple that you’ll want to revisit year after year.
So, gather your simple ingredients, enlist your little elves, and let the magic of Reindeer Chow fill your kitchen and your hearts this Christmas. We hope this guide inspires you to make this wonderful treat a part of your holiday traditions.
If you try this recipe and love it, please let me know in the comments below! Don’t forget to leave a rating—your feedback helps other home cooks discover and enjoy this festive treat!

Reindeer Chow
This Reindeer Chow is a 3-ingredient Christmas treat made with Chex cereal, pretzels, and M&M’s candy. Perfect for gift-giving or snacking on while watching Christmas movies!
Author: Anna
Prep Time: 15 mins
Total Time: 15 mins
Course: Dessert
Cuisine: American
Servings: 5 people
Calories: 983 kcal
Ingredients
- 4 cups Chex cereal (I use a mix or rice, corn, and wheat)
- ½ cup semi-sweet chocolate chips
- 2 teaspoons vegetable oil
- 1 cup powdered sugar
- 3 cups pretzels
- 2 cups red and green M&M’s candy
Instructions
- Place cereal in a big mixing bowl.
- Melt chocolate with oil in the microwave. Stir until smooth.
- Pour chocolate over cereal and toss gently to coat.
- Place cereal in a ziploc bag and add powdered sugar. Close and shake until fully coated.
- Place cereal in a serving bowl. Add pretzels and M&M’s.
- Serve immediately and enjoy!
Notes
- Please note that the nutrition value can vary depending on the specific products you use. The information below is an estimate. Always use a calorie counter you are familiar with for precise values.
- To jazz it up, you can add hot cocoa mix to the powdered sugar before tossing with the cereal for an extra chocolatey flavor.
- Feel free to add other mix-ins like nuts, dried fruit, extra chocolate chips, or mini candy pieces to customize your chow.
